Summary Essay Example | Topics and Well Written Essays - 250 words - 116

Summary - Essay Example Along period indeed, Inna come face to face with the brother, but fails to recognize him at first; his hair had gone grey and seemed shorter. Above all else, the life that the brother lives back home is but a complete contrast of what she expected from a working family, as evident from the brother’s dressing code; ‘a brown raincoat fit only for picking mushrooms, worn out shoes and a small suitcase.† From a warm, hearty welcome, Inna goes ahead to show her love for the brother and his entire family, walking his brother from one place to the next in Americas. The brother’s visit would soon turn into a shopping expedition, with the brother â€Å"pushing shopping carts the size of an airplane hangar.† Grisha obsession with shopping soon became unbearable, leaving her lonelier and drying her little resources capped on a five year contract than she had expected; a sharp contrast of the childhood experience she had longed to rekindle. A visit that was highly awaited turned into an exploitative nightmare, with the sister wishing that the brother would leave as soon as time would permit. Inna is indeed relived as he leaves for home, but is sad and feels like crying for the ordeal that his own sibling did put her

RESEARCH PROJECT & PROPOSAL 1 & 2 Essay Example | Topics and Well Written Essays - 5000 words

RESEARCH PROJECT & PROPOSAL 1 & 2 - Essay Example ementioned category which is distinguishing the product in a unique way, making it more interesting and attractive to a firm’s most desirable target segments (Hill and Hoskisson 2014). Many companies attempt to differentiate through benefits and features of a product that are unique to other competitive offerings, however not all firms manage to innovate such features to gain a unique, differentiated identity. Physical properties of a product, such as reliability and durability may not actually be unique from competitors, leading firms to seek alternative differentiation strategies to achieve the presentation of a more desirable and attractive product or service. Hence, many companies seek a promotional strategy in marketing, using advertising and consistent integrated marketing communications strategies to achieve a unique brand identity in a firm’s established market. One of the most common strategies, and often an expensive endeavour, is to seek celebrity endorsement of the product or brand as a means of making a product appear more attractive and relevant to consumer markets. Celebrities are defined as a person that has gained a recognised name and reputation that manages to attract attention from others (Gupta 2009). A person is considered a true celebrity when they have managed to attract popularity and fame, usually through media forums, that promote the person’s accomplishments or successes. Visibility in television programming, the achievement of substantial wealth, or one’s high performance in a particular domain, such as being a valuable athlete in sports, serves to distinguish the celebrity from others in general society. A celebrity might even have socially-aspirational physical features and attributes which portray consumers the impression that this individual is superior to others or generally remarkable and extraordina ry (Morgan 2010). Kahle and Homer (1985) discovered in a study that celebrities maintain characteristics which make them