W4As Premier Kayak Essay Example | Topics and Well Written Essays - 500 words

W4As Premier Kayak - Essay Example In that capacity, the wasteful aspects in past booking and reservations framework required structuring another model which would address the revealed holes. The model was noted to give access to a precise calendar of booked clients who previously paid and the data is given to significant faculty at Premier Kayak to empower staff individuals, particularly visit guides, to offer the required assistance. The model along these lines forestalls overbooking and guarantees precision in reserving a spot for booked visits just in characterized number of kayaks at a specific accessible date and time. The key developments that Premier Kayak’s reservation framework which abstained from reserving the spot framework a difficult procedure to clients remembered characterizing the accessible spaces for the kayaks for a specific day, time, and area to forestall overbooking. In like manner, just clients who affirmed reservations through installments made online would be affirmed for the kayak visits. What's more, these timetables have characterized visit guides who could get to the data and keep the reservations made. In that capacity, the reservation framework, which is accessible and available to clients and workers, would abstain from overbooking or the requirement for rescheduling. This forestalled discounting clients because of inaccessible visit aides or absence of kayaks at favored booking dates. The new technique additionally forestalled fighting with furious clients or the need to make discounts. By and large, the framework improved Premier Kayak’s picture as a solid and reliable association in their field of try. The assessment strategy that is prescribed to verify that the developments proceed true to form is through client criticism reviews (Foot, 2013). The study would assemble data relevant to the customers’ fulfillment on administrations rendered by Premier Kayak. Moreover, the 360 degree appraisal is another assessment apparatus that requests data from different

AMMONIUM NITRATE Essay Example For Students

AMMONIUM NITRATE Essay SCIENCE REPORTAMMONIUM NITRATENH4NO3ProblemOur task was to explore what the ideal proportion of solute to dissolvable that will deliver the most extreme cooling/warming effect?HypothesisWith a littler amount of water (50mls) and a similar measure of Ammonium Nitrate included. After any timeframe the blend will be a cooler temperature than that of a blend with a bigger amount of water. Variables,XWater,XTeaspoons,XTime,XAmmonium Nitrate,XThermometer,XStirring (utilized thermometer),Changed/Uncontrolled Variables-The measure of times the blend was mixed. We blended the blend until the Ammonium Nitrate was broken up, so the measure of times we mixed after every teaspoon was unique. - Each teaspoon might not have been equivalent. Estimations were made dependent on judgment and not definite estimations. ,Controlled Variables-Amount of water utilized in each test was equivalent (100mls and 50mls). - Total measure of Ammonium Nitrate utilized (150grams). - Temperature was estimated after and specific time for example 1 moment, 2 minutes, 3 minutes. EquipmentTrial test,X1 thermometer,X1 plastic teaspoon,XSafety glasses,X100ml beaker,X30mls of water,X1 teaspoon of Ammonium Nitrate,X1 graduated cylinder,X1 blending rodFirst Test,X1 thermometer,X1 plastic teaspoon,X1 stop watch,X1 mixing rod,XSafety glasses X3 (one for each gathering member),X250ml beaker,X1 graduated cylinder,X150 grams of Ammonium Nitrate,X100mls of waterSecond Test,X1 thermometer,X1 plastic teaspoon,X1 stop watch,X1 mixing rod,XSafety glasses X3 (one for each gathering member),X100ml beaker,X1 graduated cylinder,Xleftover from unique 150 grams of Ammonium Nitrate,X50mls of waterNOTE: The mixing pole was not utilized in the First and Second examinations, as it was not accessible. A substitute we utilized the thermometer. MethodsTrial TestIn a 100ml measuring utencil 30mls of water was set the temperature of the water was recorded. 1 teaspoon of Ammonium Nitrate was added to the water and blended until broke down. The temperature was then recorded once more. This was to see the contrast between the underlying temperature and the last temperature. First TestIn a 250ml recepticle place 100mls of water, measure the temperature of the water and record this underlying temperature onto a table. Set the clock and include one teaspoon of Ammonium Nitrate to the water, mix this constantly until the Ammonium Nitrate has broken up. Following brief measure the temperature and record it, do this for a further 2 minutes (3 minutes altogether). Rehash this procedure for an aggregate of 10 teaspoons. Second TestIn a 100ml recepticle place 50mls of water, measure the temperature of the water and record this underlying temperature onto a table. Set the clock and include one teaspoon of Ammonium Nitrate to the water, mix this constantly until the Ammonium Nitrate has broken up. Following brief measure the temperature and record it, do this for a further 2 minutes (3 minutes altogether). Rehash this procedure for a sum of 10 teaspoons. ConclusionAfter leading our endothermic trials we can demonstrate that with less measure of water and an equivalent measure of Ammonium Nitrate included, the last temperature will be cooler than if we utilized a bigger measure of water. In this manner, in principle, in the event that we utilized a bigger measure of water and included more teaspoons it will give the equivalent or comparable outcomes. This hypothesis should work in the event that it is done with respect to the first or second investigation.

Dual Enrollment and Challenging Coursework - UGA Undergraduate Admissions

Dual Enrollment and Challenging Coursework - UGA Undergraduate Admissions Dual Enrollment and Challenging Coursework Every once in a while, the topic of dual enrollment (taking college classes while in high school) comes up on this blog. Every year, well over 1,500 of our freshman applicants will have some form of dual enrollment work, and most likely 700-900 freshmen will enroll with dual enrollment work. It ranges from 3 hours to 60+ hours of college work, from a variety of colleges, and a variety of courses taken. We are happy to work with students who have taken dual enrollment courses, and we look at this information when reviewing the rigor of an applicants schedule, as well as all of the dual enrollment details and grades during our file reading process. The most important thing I always focus on is that the student (and parents) should sit down with their guidance counselor and chart out a path that will challenge the student to the best of their ability. Is that taking the IB program in their school, taking Honors and AP courses, a mix of AP and dual enrollment, or if there are no advanced courses at the high school, focus on dual enrollment, etc. If you want to prepare yourself for college, and especially a competitive college like UGA, then you want to come in prepared to to the work. I sat in on a program for 8th grade parents last month that helped prepare students to register for 9th grade classes, and this same thought was stated as well by the school officials. We know the challenges of Honors and Gifted courses early on, and of AP/IB courses in the later years, as well as dual enrollment. For some students, AP courses are readily available and allow them to remain in their school throughout the day, and are a great s tepping stone to the challenge they will see in a college class. For others, their high school may have limited options in school, and a local college course is the best route. At UGA, I have seen several students who were beyond their HSs capacity in the math and foreign language areas, and UGA was a great option to fill this need. But I will say again, the choice of courses needs to reside in the students hands, not in UGAs. The only serious issue that I have seen with dual enrollment, especially if not taught on the college campus, is that a number of selective private colleges may not accept these courses as transfer work, but you would need to communicate with the colleges to which you are applying (or check their transfer equiv. charts). Now, when UGA calculates a high school GPA, we can use the applicants dual enrollment grades if the grades show up on the high school transcript, which most do. When we calculate a GPA, we are trying to get the best understanding of the students core grades as possible, but we also want to have as fair a process as possible in our review. When we add weight to a students grades, it is only for AP or IB grades, as these course are nationally and internationally standardized through the College Board and IB programs guidance. While we certainly look at Honors/Gifted/Accelerated/Dual Enrollment courses in our review of a students rigorous schedule, these courses are not standardized within a county or state, much less internationally. I have seen dual enrollment courses that range from Ivy League colleges to 2 year technical schools, and I have seen such a wide range of Honors courses to know that there is no nationally standardized basis for the coursework (again this year I saw an Hon ors PE course on a transcript). There have been a number of studies about students and challenging courses in high school (especially on AP courses), and the consensus is that a student is better prepared and has stronger college grades if they have taken advanced courses in high school. And the focus is generally not on the exam score of the course, but on the actual participation in challenging courses that has an impact on future grades. So challenge yourself now in high school, and you will be better prepared for the future. Go Dawgs!

Sibling Rivalry in as You Like It - 1466 Words

Sibling Rivalry: Sibling rivalry is a type of competition or animosity among children, blood-related or not. The sibling bond is often complicated and is influenced by factors such as parental treatment, birth order, personality, and people and experiences outside the family. According to a child psychologist sibling rivalry is particularly intense when children are very close in age and of the same gender, or where one child is intellectually gifted. In history and literature, there have been great sibling rivalries. Sibling rivalry is a common theme in the works of Shakespeare. A number of Shakespeares plays display incidences of sibling rivalry including the way King Lear provokes rivalry among his three daughters. In The Taming of the†¦show more content†¦We find out about the rivalry between Oliver and Orlando in Act 1 Scene 1. Orlando was complaining to Adam how Oliver had been treating him. Orlando complains that he has not been given education. Oliver sends Jacques to school but keeps Orlando at home to remain a rustic. Instead of educating him like a gentleman, Oliver behaves like a tyrant. He thus had flouted his father’s written will. Not only that, Oliver is even jealous of Orlando’s good qualities, his kind nature, his noble devices, and him being loved by the world and especially his own people that Oliver himself was misprized. Oliver becomes so obsessed with his revenge that he incites Charles to kill Orlando telling him that he was a foolish, self-willed person who was conspiring against his own brother (Oliver) to kill him. Oliver suggests Charles to kill him rather than to break his bone and leave him alive as he would try to kill Charles, in a fair or a non-fair method, and take his revenge. We also come to know that Oliver does not hate Orlando for he had asked for money etc. The real reason was that he was jealous of Orlando’s good qualities and fair reputation. In Act 2 Scene 3, we come to know from Adam that Oliver had failed to do any harm to Orlando in the wrestling match and was therefore now planning to burn the room in which Orlando would be sleeping. From this we come to know how deep is the feeling of revenge in Oliver that he was readyShow MoreRelatedSibling Rivalry At My Home1023 Words   |  5 PagesParents cannot stop all sibling rivalry, but they can help and talk about fighting each other is not the right thing to do no matter what the situation is. This kind of rivalry hardly describes the situation we call sibling rivalry. It is not ongoing saga of two siblings each trying to be better than the other . They are not not playing fairly by any predetermination rules, and they don t respect each other. They are angry, jealous, and vengeful, and use underhanded tactics torment each other andRead MoreCauses Of Sibling Rivalryry1208 Words   |  5 Pagesfamilies, once their children start to grow up, rivalries between siblings be come more apparent. The leading cause of sibling rivalry the different ways in which parents treat their children. Through a childs life, this rivalry is seen as normal, a bit of jealousy or a verbal fight with a sibling. But sibling rivalry is when you are constantly jealous of another sibling, in a competition, and always fighting with your siblings. The cause of sibling rivalry is typically seen because of a childs birthRead MoreAdvantages And Disadvantages Of Being A Sibling1022 Words   |  5 Pages In a typical family you have the mom, dad and you got some kids. Thats where its get interesting, as the youngest in a family I can say being a sibling of older brother has it advantages but also has its many disadvantages. 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The fact that this is one of the first stories within theRead More Sibling Rivalry Essay956 Words   |  4 Pages Sibling Rivalry Sibling rivalry is one of humanitys oldest problems. One of the first stories in the Bible deals with the rivalry between two brothers, Cain and Abel. The older brother, Cain, was irritated at constantly having to help take care of his younger brother, Abel, and kept asking his parents: quot;Am I my brothers keeper?quot; The story of these two brothers has a tragic ending; Cain becomes so angry that he kills Abel. The fact that this is one of the first stories within the BibleRead MoreGetting Along1220 Words   |  5 Pageswith one another. But, how do you accomplish that? You can help bring peace and cooperation to your home by implementing some key strategies. Start a dialogue that promotes cooperation by talking about household rules and family expectations. Then, help your children learn productive ways of managing conflict. Finally, do your part as a parent to discourage sibling rivalry. ==Steps== ===Encouraging Cooperation=== #Communicate and enforce household rules. The rules you set in your household are theRead MoreSibling Rivalry1446 Words   |  6 PagesSibling Rivalry is the jealousy, competition, and fighting between brothers and sister which can show itself in practically every child’s family. Fights if unmanaged can lead to serious cases such as the permanent enmity between adult siblings. In nature there are extreme cases of sibling rivalry. For example, as baby sharks develop within the mother’s womb, one of the sharks usually the biggest one devours the others, ensuring for himself all of the available food resources when the shark is bornRead MoreEssay on The Rich Brother by Tobias Wolff1107 Words   |  5 Pages The short story, The Rich Brother, by Tobias Wolff represents the same concept that everyday people all over the world encounter. This portrays how having siblings can be an enormous part of a persons life. The rivalry between siblings is often very competitive, but at the same time similar to magnets. When they are not connected it may seem they are independent and whole, but when examined closely it is obvious they are really relying on each other to function properly. Although Pete and Donalds

Desire Under The Elms By Eugene O Neill - 3084 Words

Desire Under the Elms by Eugene O’Neill is a modern twist on the mythological tale of Phaedra and Hippolytus. In writing this piece, in 1924, O’Neill delivers a captivating and somewhat comical version of the classic myth. Stuck in the transition from the Modernism to Postmodernism movements, O’Neill struggled to define himself as either a modernist or postmodernist. The Modernism movement is made up of a variety of different movements: philosophical, artistic, and literary. The artistic and literary Modernism movement, which occurred in the late 19th and early 20th century, is marked by the concepts of experimentation and individualism, signifying sudden breaks with traditional values of literature, philosophy, and culture. In comparison, postmodernism, which developed in the mid to late 20th century held the idea that reality is not based on societal understanding of it, but, on individual perception and interpretation. While both have similarities, the perce ptions of individuality in these movements differ on a relatively large scale. In the Modernist movement, it was socially correct to adhere to what was specifically deemed acceptable. In contrast, in the postmodernist movement, one style of living was not any less acceptable than another because each person determined what is considered valuable to them individually. Though modernism and postmodernism are marked by distinctive ways of thinking and social norms, these periods actually faced quite an overlap. WhileShow MoreRelatedBiography Of Eugene ONeill Essay example1514 Words   |  7 PagesBIOGRAPHY OF EUGENE O’ NEILL Eugene Gladstone O’Neill was born in a New York City hotel room on 16th October, 1888,he son of famous actor James O’Neill and Ella O’Neill, spent the first seven years of his life touring with his father’s theater company. These years introduced O’Neill to the world of theater and the difficulties of maintaining artistic integrity. His father, once a well-known Shakespearean, had taken a role in a lesser play for its sizable salary. Family life was unstable. ONeills

Rousseau and Wollstonecraft Free Essays

â€Å"The neglected education of my fellow-creatures is the grand source of the misery I deplore. â€Å"-Mary Wollstonecraft, A Vindication of the Rights of Women. Rousseau and Wollstonecraft believed that children should be allowed to grow freely and learn to use their education practically. We will write a custom essay sample on Rousseau and Wollstonecraft or any similar topic only for you Order Now Children would then grow up to be free thinking adults that would keep soceity from becoming materialistic and oppressing. Nonetheless, they vehemently disagreed on who should receive such an education. Rousseau thought that only males, because they are stronger should receive such and education. Wollstonecraft believed everyone, no matter what sex, should be able to be educated to reform and better society as a whole. Though both their works were considered extreme, they are both apparent in the public education system of today. Wollstonecraft (1759-1797) and Rousseau (1712-1778) both agreed that society oppressed human kind, but Wollstonecraft felt that men were oppressing women. They both believed that education should mean letting children grow freely and placing little restrictions. They should protect them from immediate dangers and provide food and shelter. They should not, however, force books and controlled learning upon the children. He thought that children should also develop common sense and each child would choose whatever interests him to study in greater detail. He thought that this method of education would produce a well balanced, free thinking child. Therefore this would lead to a natural society rather than a materialistic one. Rousseau†s theory of natural education was not intended for all children. He felt that girls should be limited motherhood, and how to be a wife. To Rousseau, women exist in order to serve man, because they are weaker. Wollstonecraft stated that women should be taught medicine in order to take care of parents, infants, and husbands properly. She endorsed equal education for all children no matter what the sex. They should not only be taught the same things, but should be taught together, to learn social interaction they would encounter as adults. Girls and boys would attend day school together and then boys would be sent to their apprenticeships and girls would learn how to sew and other skills. Wollstonecraft tried to prove that by denying a woman†s education you are denying her the ability to raise children adequately. Therefore it would benefit both sexes if women were properly educated. Rousseau was applauded for advocating human rights and natural education but when it concerned women he broke no new ground. He actually promoted women†s role as a wife and mother present to serve her husband. He stated that because women were weaker physically that their minds were as well. Wollstonecraft upheld his philosophy of natural education to encourage individual freedom to benefit society. However, she detested his treatment of women. She advised that women and men should both be educated, and educated together. Both of Emile and The Vindication of the Right†s of Women were considered radical, they were both revolutionaries. Emile impacted practical applications, and the exploration of natural curiosity in education. Wollstonecraft†s radical idea of educating boys and girls equally, and together are applied on public education today. How to cite Rousseau and Wollstonecraft, Papers

Fostering Sociability in Learning Networks †MyAssignmenthelp.com

Question: Discuss about the Fostering Sociability in Learning Networks. Answer: Introduction Social media platforms if well managed can be of great boost to the operations of any multinational corporations. Its the best and most effective as well as efficient way of connecting various big companies that have a common interest of business growth. Through such platforms a lot of ideas relating to business are exchanged thus boosting this sector. Use of social media has been the way to go that many businesses have adapted. They are unavoidable if any business has the vision of growing and remaining relevant to their clients. Such platforms include the use of twitter, facebook and linked in. in as much as these media are of importance to business, they however need to be used effectively and with a lot of caution to ensure the risks are kept to the minimum. Use of social media to improve knowledge sharing A MNC is a form of enterprise which operates in different countries but its management is done from one central country. In this regard then social media plays great roles such as in areas of knowledge sharing (Ellison et al., 2007). With social media platforms project management is improved and the rate at which specialized knowledge is spread among stakeholders is increased. Information can be shared through the creation of networks that are special and such information can be shared easily via a web-based knowledge management systems. This system can be used in the capture, retention and communication of results from projects and also important knowledge from staff. This system prevents the draining of knowledge and training is provided as a result of some occurrences (Mostaghimi and Crotty, 2011). The use of micro blogs, YouTube, twitter and face book groups enables human resource professional and the leaders that are in the learning process to reinforce the knowledge sharing spi rit on all the enterprise platforms found in the dispersed workforces. Learning tools are easily posted on these platforms in the flow of daily work and this reduces age-era. There has been a tremendous percentage increase in social networking and browser based sharing of files in many corporate networks (Hooff and Huysman, 2009). With the use of social media one can access knowledge or seek clarification by simply asking experts in the corporate circle within the created social platform without having to having to schedule one on one meeting. This saves on time and resources. Blog series can be created and be used for online training of new staffs or to improve on the knowledge base of its staff. Words and video clips can be created and shared with ease. Good blogging techniques can be taught by experts in a corporate business environment where their staff can access instructions on areas such as reader-centric writing and learn a lot. There is also the use of an expert directory which can be used to simplify and improve the connection of experts in various subject matters to their member organizations. Directories can be created where they take the face of face book and through them one can access the various competences and expertise of people and the type of projects they are working on (Kaplan and Haenlein, 2010). This has been achieved via LinkedIn where people can share and exchange knowledge depending on their area of expertise. Use of social media to build social capital Its evident through research that social capital can be built via online networks such as face book and twitter. Its through online ties that are more bonding that the effectiveness of these platforms in generating social capital has been felt. Close networks are easily created in these forms. Connections are usually established via social media for example twitter can lead to the formation of some two forms of social capital and they include the bridging and bonding capital. The bonding social capitals are more applicable in the multinational corporations. In which trust and norms are build in such existing groups. In relation to social capital social networks have value to a great extend. This is because social capital is the collective value of all social networks as well as whatever arises from these groups to do things for one another (Burke et al., 2011). With bonding social capital, the tires between people that are already connected are strengthened. This is possible via sites like face book. In this site most people already know each other and therefore such existing relationships are kept going. With the bridging of social capital people with business ideas that did not know each other get to be connected and thus are able to discover some common business points of intersection. This is mostly possible on twitter. Through this platform small talks about some business ideas may arise and grow into great ideas. this is achieved via comments, mentions and likes. The ultimate currency of social capital is trust and this can be easily built via social media through the continuous connections. Some twits may be collected and kept in goggle docs spreadsheets (Ellison et al., 2007). Social capital is thus seen to increase with increased availability of information and solutions via social media platforms such as the announcement of special dates and events for the multinational corporation on their social platforms. Use of social media to support innovation The potential of social media in driving innovation has not been widely exploited by its many users. The innovation strategic goals can be integrated in the communication strategy of any multinational corporation (Sie, et al, 2012). If both processes are orchestrated together exponential opportunities are given in the improvement and development of services and products that the companies may be promoting. This gives the user a platform to co creates. The paradigms of innovation are rapidly changing and the importance of social media is increasing. In this case the social media platforms such as twitter and face book are making it able for the companies to gain a wider outreach and more participation especially from unknown communities and people. The unexpected effects can be well targeted by the social media and create good masses. These platforms are able to keep the doors of dialogue open and thus very responsive. For instance a twitter customer support handle can be created and thus have a great impact (Vitak, 2014). This allows for a quicker and efficient exchange of feedback. While working on innovations using social media customers ideas can be harvested put together and analyzed. In this way both the customers and the involved companies win in the sense that the customer feels satisfied and appreciated and the companies improve on their innovations. The companies involved are able to use the collective intellect of the community in the creation of new products. Brand advocacy and loyalty is further enhanced if the customers are involved in the decision making (Sloep, 2009). Some companies such as Dell and LEGO have used such platforms in which they invite customer ideas in service and product improvement and this has seen them make various new products almost annually. When one focuses on the traditional innovation methods in this competitive business world such as focus groups they may fall out of business. This is because they are time consuming and therefore there is need for their substitution using social media. Its been proved that those companies that are embracing the use of social media for product innovation have gained more business benefits, faster adoption and time to the market, low costs of products and the development costs have also been seen to be low (Krmer, et al., 2014). Social media innovations have resulted to a market share that is high and the improvement of the revenue for products. Use of social media in problem solving Despite being multinational corporations, these businesses also have problems that they encounter in the running of their businesses. These challenges can be solved partly or fully through use of social media. Some of the problems and hoe they can be solved include; Weak brand awareness; if their brand awareness is weak social media can be used to reach a broader audience. Various steps can be taken in first identifying whatever that makes the companys products valuable and define why people should choose them and not their competitors. Approach the users on social media platforms as though you are one on one and clearly indicate why they need to be chosen (Marwick and Boyd, 2011). Decline in the customer retention; its more difficult to acquire a new customer than it is to maintain the old ones. Its therefore necessary to make use of soil media to stay in touch with customers. The social channels should therefore be taken as though the areas where potential customers hang out. Be as responsive as possible to the customers through use of a community manager. Poor online reputation; the online rating sites should not be given the power to control the companys business. Actions should be taken immediately to retain the customers trust in the company if whatever is trending is not anywhere near the truth. But however this should not be assumed entirely. The customers can be driven to one conversation channel which correctly routes them to the review sites that are more positive. Low search visibility; this can be solved by improving search visibility on goggle (Lightle, 2010). The company can publish links to the contents that are direct to their website. On face book this can be achieved using face book ads. Declining connections with customers; it has been a challenge to retain connections between companies and customers o a personal level. The customers should be connected to the company in a meaningful way to humanize the brand and build on good relationships. Its therefore necessary to monitor the social channels and give authentic responses and seek to offer solutions to problems. This can be done by engaging with the face book user comments on their company site. Slow sales; this challenge can be easily solved using social media connections. For example use of face book ads in identifying and reaching out to the right customers the said ads should be compelling enough to the buyers (Antheunis et al., 2015). Landing pages and lead forms can be used to drive conversations. The associated risks of using social media in business If social media use in business is not managed well it can have some dire consequences on any multinational business. There are some associated risks while using social media that every company has to be aware of. Reputation management; A risk to a companys reputation can be caused by use of social media where negative publicity could be created (Lee, 2011). For instance, an inappropriate response may be given to a comment by the company leading to legal issues. Security issues; the risk of hacking has always been in existence as well as spy ware and bugs. The confidential company information is leaked out. Engagement in a two-way dialogue and the potential criticism; a company can interact directly with its customers via social media and this gives some customers a public platform where they can voice their dissatisfaction. Trust as part of culture; trust is a prerequisite for any employee to use the social media in a successful way. Without this trust a risk can occur. Wastage of company time; there is addictiveness that comes with the use of social media and employees may spend much time on these sites (Kaplan and Haenlein, 2009). This may compromise their work and the business operations. Social media plays great roles in business growth however it has to be used effectively to avoid the risks that come with its use. The platforms should be inspected to ensure they are operated under minimal risks. References Antheunis, M.L.; Vanden Abeele, M.M.P. and Kanters, S (2015). The Impact of Facebook Use on Micro-Level Social Capital: A Synthesis. Societies , 5, 399419. Burke, M.; Kraut, R. and Marlow, C (2011). Social capital on facebook: Differentiating uses and users. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems; ACM: New York, NY, USA, 2011; pp. 571580. Ellison, N.B.; Steinfield, C. and Lampe, C (2007). The benefits of Facebook friends: Social capital and college students use of online social network sites. J. Comput. Commun., 12, 1143 1168. Hooff, B. Huysman, M. (2009). Managing knowledge sharing: emergent and engineering approaches. Information Management, 46 (1), 1-8. Kaplan, A. M., Haenlein, M. (2009). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59-68. Kaplan, A., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53 (1), 59-68. Krmer, N.C.; Rsner, L.; Eimler, S.; Winter, S. and Neubaum, G (2014). Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites. Societies 4, 785809. Lee, J. (2011). The impact of knowledge sharing, organizational capability and partnership quality on IS outsourcing success. Information Management, 28, 323-335. Lightle, K. (2010). Using Social Media to Build an Online Professional Learning Network of Middle Level Educators. Knowledge Quest, 39(2), 48-53. Marwick, A.E. and Boyd, D (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media Soc. 13, 114133. Mostaghimi, A. and Crotty, B. H. (2011). Professionalism in the Digital Age. Annals of Internal Medicine, 154, 560-562. Sie, R. L. L., Berlanga, A. J., Rajagopal, K., Pannekeet, K., Drachsler, H., Fazeli, S., Sloep, P. B. (2012). Social tools for networked learning: Current and future research directions Proceedings of the 8th International Conference on Networked Learning 2012 , Edited by: Hodgson V, Jones C, de Laat M, McConnell D, Ryberg T Sloep P. Sloep, P.B. (2009). Fostering sociability in learning networks through ad-hoc transient communities. Computer-mediated social networking lectures note in computer science, 5322, 62-75 Vitak, J (2014). Unpacking Social Medias Role in Resource Provision: Variations across Relational and Communicative Properties. Societies 4, 561586.

Project Team Involvement in a Merger

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0j9j9j0+j ¿0k ¿0 Strategic AlternativesTo discover a marketing opportunity , management must know to identify the alternatives. The best method of developing is which when we match products with markets. They are 4 firms that can explore this optionMarket penetration that is a firm that try to increase market share among existing costumers. For example Pizza Hut that offer promotions, cents-off cupons, discountsMarket Development: Means attracting new costumers to existing products.Mcdonald for example, has opened restaurants in Russia,China and intaly and is eagerly2 expanding inro Eastern European countriesProduct development: Strategy that entails the creation of new products for present markets. For example Mcdonald introduced yogurt parfaits,Entr ©e Salads and Fruits to offer costumers more healthy foodDiversificaction:Is the strategy to increase salesn by introducing new products into new markets. a starting McCafe, McDonald's is offering new products that were not available in traditional Mc Donald's stores. McCafe specializes in serving cafes, which attracts customers that usually don't come to McDonald's to eat fastfood.Schokoladenkuchen von McCafe (Mcdonalds) - 2,25 EU...

Summary Essay Example | Topics and Well Written Essays - 250 words - 116

Summary - Essay Example Along period indeed, Inna come face to face with the brother, but fails to recognize him at first; his hair had gone grey and seemed shorter. Above all else, the life that the brother lives back home is but a complete contrast of what she expected from a working family, as evident from the brother’s dressing code; ‘a brown raincoat fit only for picking mushrooms, worn out shoes and a small suitcase.† From a warm, hearty welcome, Inna goes ahead to show her love for the brother and his entire family, walking his brother from one place to the next in Americas. The brother’s visit would soon turn into a shopping expedition, with the brother â€Å"pushing shopping carts the size of an airplane hangar.† Grisha obsession with shopping soon became unbearable, leaving her lonelier and drying her little resources capped on a five year contract than she had expected; a sharp contrast of the childhood experience she had longed to rekindle. A visit that was highly awaited turned into an exploitative nightmare, with the sister wishing that the brother would leave as soon as time would permit. Inna is indeed relived as he leaves for home, but is sad and feels like crying for the ordeal that his own sibling did put her

RESEARCH PROJECT & PROPOSAL 1 & 2 Essay Example | Topics and Well Written Essays - 5000 words

RESEARCH PROJECT & PROPOSAL 1 & 2 - Essay Example ementioned category which is distinguishing the product in a unique way, making it more interesting and attractive to a firm’s most desirable target segments (Hill and Hoskisson 2014). Many companies attempt to differentiate through benefits and features of a product that are unique to other competitive offerings, however not all firms manage to innovate such features to gain a unique, differentiated identity. Physical properties of a product, such as reliability and durability may not actually be unique from competitors, leading firms to seek alternative differentiation strategies to achieve the presentation of a more desirable and attractive product or service. Hence, many companies seek a promotional strategy in marketing, using advertising and consistent integrated marketing communications strategies to achieve a unique brand identity in a firm’s established market. One of the most common strategies, and often an expensive endeavour, is to seek celebrity endorsement of the product or brand as a means of making a product appear more attractive and relevant to consumer markets. Celebrities are defined as a person that has gained a recognised name and reputation that manages to attract attention from others (Gupta 2009). A person is considered a true celebrity when they have managed to attract popularity and fame, usually through media forums, that promote the person’s accomplishments or successes. Visibility in television programming, the achievement of substantial wealth, or one’s high performance in a particular domain, such as being a valuable athlete in sports, serves to distinguish the celebrity from others in general society. A celebrity might even have socially-aspirational physical features and attributes which portray consumers the impression that this individual is superior to others or generally remarkable and extraordina ry (Morgan 2010). Kahle and Homer (1985) discovered in a study that celebrities maintain characteristics which make them

Bottom Of The Pyramid Marketing Essay

Bottom Of The Pyramid Marketing Essay The Bottom of the Pyramid (BOP) is the largest and poorest socio-economic group in the society. There are more than four billion people who live their lives on less than $2 per day. Indias rural majority today accounts for more than US$100 billion in consumer spending, making them by far the biggest buyers in the country and contributing significantly to Indias gross domestic product. To tap the vast markets at the BOP, MNCs must specially design and develop quality products and services, or they must select some to alter and make available at lower cost. Serving BOP customers is a profitable opportunity for corporations. It is also a social imperative, given that two-thirds of the human population (about four billion people) are at the bottom of the economic pyramid. By addressing the BOP, MNCs can curtail poverty and improve the living conditions of the worlds poorest. HYPOTHESIS IS THERE SUFFICIENT OPPURTUNITY AT THE BOTTOM OF THE PYRAMID? 70% of the Indian population lives in rural areas. This segment, which is commonly referred to as the bottom of the pyramid, presents a huge opportunity for companies. To expand the market by tapping the countryside, more and more MNCs are foraying into Indias rural markets. Among those that have made some headway are Hindustan Lever, Coca-Cola, LG Electronics, Britannia, Standard Life, Philips, Colgate Palmolive, Amul and many foreign-invested telecom companies. The Opportunity In earlier times rural consumer had to go to a nearby town or city to buy a branded product. The growing power of the rural consumer is now forcing big companies to flock to rural markets. At the same time, they also throw up major challenges for marketers. Servicing rural markets involves ensuring availability of products through a sound distribution network, overcoming prevalent attitudes and habits of rural customers and creating brand awareness. Price-sensitivity is another key issue. Rural income levels are largely dependent on the vagaries of monsoon, and demand is not easy to predict. The Indian rural market currently contributes to 50% of the annual consumption of FMCG goods and is increasing year on year. As a result it is becoming an important market place for fast moving consumer goods as well as consumer durables. The Necessity The rural market is certainly tempting since it comprises 70 % of the countrys population, 41 per cent of its middle class, 58 per cent of its disposable income and a large consuming class. Today, real growth is taking place in the rural-urban markets, or in the 13,113 villages with a population of more than 5,000. In order to efficiently and cost-effectively target the rural markets, companies cover many independent retailers since in these areas, the retailer influences purchase decisions and stock a single brand in a product category. Most of the companies have started tinkering with pack sizes and creating new price points in order to reach out to rural consumers. Thus, sachets and miniature packs, as in the case of shampoo sachets priced at Re 1 and Rs 2 or toothpaste at Rs 10, have become the order of the day and help improve market penetration. Yet, driving consumption of goods in rural areas is not just about lowering prices and increasing volumes but also about product innovation and developing indigenous products to cater to their demands. For example, soap makers use advanced technology to coat one side of the soap bar with plastic to prevent it from wearing out quickly. Impact of globalisation The impact of globalisation is felt in rural India as much as in urban. It will have its impact on target groups like farmers, youth and women. Farmers, today keep in touch with the latest information and maximise both ends. They keep their cell phones constantly connected to global markets. Surely, price movements and products availability in the international market place seem to drive their local business strategies. On youth its impact is on knowledge and information and while on women it still depends on the socio-economic aspect. The marketers who understand the rural consumer and fine tune their strategy are sure to reap benefits in the coming years. In fact, the leadership in any product or service is linked to leadership in the rural India except for few lifestyle-based products, which depend on urban India mainly. Coca-Cola India In 2001, Coca-Cola India attempted to gain leadership in the Indian market and capitalize on the rural markets. In rural markets, soft drinks category was undeveloped. Coca-Cola India believed that the first brand to offer communication targeted to the smaller towns would own the rural market and went after that objective with a comprehensive strategy. The rural segments primary need was out-of-home thirst-quenching and the soft drink category was undifferentiated in the minds of rural consumers. Additionally, with an average Coke costing Rs. 10 and an average days wages around Rs. 100, Coke was perceived as a luxury that few could afford. In an effort to make the price point of Coke within reach of this high-potential market, Coca-Cola launched the Accessibility Campaign, introducing a new 200ml bottle, smaller than the traditional 300ml bottle found in urban markets, and concurrently cutting the price in half, to Rs. 5. This pricing strategy closed the gap between Coke and basic refreshments like lemonade and tea, making soft drinks truly accessible for the first time. At the same time, Coke invested in distribution infrastructure to effectively serve a disbursed population and increased the number of retail outlets in rural, increasing market penetration. Coca-Colas advertising and promotion strategy pulled the marketing plan together using local language and idiomatic expressions which even won them some campaign of the year award in the Advertising Market Coca-Cola doubled its spend on Government Channels, increased price compliance from 30 per cent to 50 per cent in rural markets and reduced overall costs by 40 per cent. Result: the rural market accounts for 80 per cent of new Coke drinkers and 30 per cent of its volumes. CONCLUSION The basic problem with brand marketing is its high cost. Local Markets do offer a cost-effective method of marketing. With the virtual Local Markets the cost saving is still better. Consider for example the case of marketing farm inputs like fertilisers, seeds and pesticides. In the brand marketing approach, the same information is provided by several marketers through different media and methods. In the virtual Markets, several people can join hands and provide best possible information in a most cost effective manner to the farmers. The rural market grab has already begun. Once the rural consumers get attached to these new forms of virtual Local Markets they are going to procure most of their requirements from the same source and sell their produce in the same Markets. This offers an interesting challenge for those companies that are selling in the rural market including the agri-input companies, farm equipment companies, FMCG and consumer durable manufacturers. The bottom of the value-chain pyramid indeed represents a huge gambit of opportunities. Here lies a fortune that is waiting to be explored

Recreational Vehicle Magazine Ad

Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive, highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However, I want to make a point that recreational vehicle is not a necessity, it is a luxury. Since it is a personal luxury, so why not make it luxurious. When I say luxurious, the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s expectations and bring it to the next level. Most consumers want something they can make it unique and design it if they’re given the opportunity.Plus, anything luxurious is more attractive than average. My Highline will have customized interior and/or exterior, spacious living space, reliable performance, and of course, its unlimited warranty. The suitable target audience for my project will be the middle age people. As the baby boomers generation ages, retirement is someth ing they are looking forward to. Traveling has been always on top of their lists as soon as they’re finished with their careers. At that point in their lives, they deserve a branded, one of a kind vehicle that they can have as their travel companion.Also, retired people do not really have children at home to think of and to spend money onto. They are at the age where they only spend on themselves trying to live their lives to the fullest. When advertising to the middle age group, the magazine that will be read by the target audience is something that has less clutter and straightforward with its content such as National Geographic Traveler Magazine. National Geographic Traveler Magazine is dedicated to the travelers. While there are plenty of travel magazines out there, the Traveler Magazine has a section of driving vacations where I want my ad to be inserted.Looking at the beautiful driving destinations posted on the magazine, consumers will be interested on looking at my lu xurious RV ad and people who can afford will probably get one. Fleetwood and Airstream are my two main competitors. Both companies have been around for more than two decades. Their names are popular with RV lovers. They are more experienced than American RV which is hard to compete with. On the other hand, they are not known for their luxury RVs. This is where American RV will persuade the consumers. I want to portray an image that only American RV has the best option of customization in the market.

Advertising Mixture of Art and Science Essay

Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention. Advertising is a compendium of all communications that consumer sees, feels, touches, hears, smells, and so on. If they are walking through a store, the packaging on particular product is advertising. If they are at home, the direct mail they receive in their mailbox, the e-mails and pop-ups on their computers, or the images they see on television are advertising. The logos on the NASCAR autos or even the t-shirts with every name known to mankind are advertising Advertising A Mixture Of Art And Science: Advertising is a fine balance between art and science. The science part of it is consuming information, but the true challenge is translating these facts into a relevant strategy, into an original, creative execution, and generating the right communication stream. Explanation: Advertising is a mix of science and art. Most companies approach marketing problems in the same way we all do a certain level of copy testing, using qualitative and/or quantitative research techniques. That is the science side of it. The art is in the ideas. It s in being able to see something that others don t see and to develop creative ideas around it. There s a lot of art to that. There are some fundamental rules which successful advertising must follow. First, need to understand the brand which about to take on. Ask questions such as: What are its core equities? Who are the brand s consumers? From there, we need to understand the consumers and observe how that brand fits into their lives and their day-to-day routines. Once we have got that, we can develop a strong, critical consumer insight. Then marry that insight with the core equities of the brand. That way the insight becomes brand-centric. After that, provide a strong creative brief that helps the creative understand the brand, the arriers the brand might face, and exactly what it is that the advertising should do. In reviewing the creative s ideas, it is important that keep in mind whether they really deliver on the marketing strategy. We need to set aside our own tastes and put our self in the consumer s shoes, because nine times out of 10 you aren t the target consumer anyway. Ask, Will this idea connect to the consumer? Once we ve completed the review, take the ideas to the client. WE have to listen to the client, because its job is to protect the core equities of the brand. The client needs to feel comfortable, but also needs to judge the idea the way you did will it connect? You need to cut through the clutter, engage the consumers, and persuade them to take an action or purchase the product. At the end of the process, we need to get the results and learn from them. If the process worked well, understand what made it successful and keep it going. To succeed in the advertising business, we must be able to see opportunity in the abstract and then, you must make it real. Advertising is a part art, part science, and perhaps even a greater measure of discipline. If you don t have a disciplined approach to developing a strategic platform, it will be impossible to produce quality material over a long period of time. The essential tactics for this type of disciplined approach are many: Hiring, training, firing, strategy development, creative development, media development, account service, research; how you follow up with your clients on a day to day basis; the processes you use within your agency; the financial discipline you have within your company; how you approach developing a real partnership with the client; how you approach developing an understanding of their products or services. So, discipline isn’t something that s nice if we have time for it; it s mandatory. We can t just wing it. In years past, advertising agencies have had the reputations of being free-thinking, free-wheeling, free-spending bastions of creative largesse where folks think, do and create great things all day long. But anyone who has worked in the business knows that the creative part is the figurative tip of the iceberg: It only represents about 10% of what we do. The rest of the time is spent learning, researching, understanding, and massaging information so that we can actually deliver a message that makes sense and produces results. Conclusion: Advertising has been described as something that interrupts someone s attention long enough to be able to sell them something. Fundamentally, you are imposing yourself intruding upon someone s time and finding a way to connect with a passive mind in a very brief period to help inform or intrigue with something that has value to that person. That’s what advertising is. The art relates to the entertainment qualities, which are there to capture interest. The science is in the ability to understand what you are going to do when you have those two or three seconds of attention. The science involves having an understanding of people and human nature; understanding the qualities of a product, a brand, a category, or a specific offering and being able to frame it properly.

Social Class in the United States Essay - 1673 Words

There is much debate about the issue of social class in the United States. There are arguments about whether social classes are distinctly separate or fluid, dependent upon one’s community or society as a whole, and if they are subjective or objective (Hughes and Jenkins). However, despite the debate surrounding social classes, it is still important to try to define them and analyze their effects, as they are such an important part of our identity and our opportunities in society. Although our society has tried to appear as though we have no classes, and it is becoming harder to tell what class someone is in by material goods, classes do still exist today (Scott and Leonhardt). The trend has been to divide the U.S. into four major†¦show more content†¦Despite the debates about social class, the United States is usually described as having four major social classes, the elite or upperclass, the middle class, the working class, and the lower class (Goldscmidt). Cla sses are generally differentiated by income, education, and occupation although other factors do have an effect. The upperclass consists of about 1% of the population making 750,000 dollars or more a year as investors, top executives, or heirs to large fortunes (Hughes and Jenkins). There tends to be no question about who is in the upperclass as they are pretty clearly isolated in their power and wealth. The middle class makes up about 40% of the population making anywhere from 40,000 to 749,999 dollars a year (Hughes and Jenkins). The large disparity in income and wealth have led to a further division of this class into upper-middle class and middle class in some circles. The middle class usually work white collar jobs as professionals and managers, however some highly skilled blue collar workers are included. Those in the middle class have usually obtained higher education degrees and place a high value on individual responsibility for one’s class (Goldschmidt). The working class is composed of about 50% of the population earning 13,000 to 39,000 dollars a year (Hughes and Jenkins). Some also divide this class into a working class and aShow MoreRelatedSocial Class Of The United States1103 Words   |  5 Pagesname and occupation. The American society is conventionally arranged into social classes founded on income, wealth, occupation, educational successfulness and social network. Social classes are defined as â€Å"status hierarchy in which individuals and groups are classified on the basis of esteem and prestige acquired mainly through economic success and the accumulation of wealth.† (â€Å"social class†) For most of American history, social classes have created inflexible barriers, with multiple institutions andRead MoreThe Inequalities of the Social Class in the United States and How to Improve It1315 Words   |  6 PagesWhat is social class you ask? Social class is a system created to categorize people by education, wea lth and heredity. 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Social stratification has four principles: social stratification has and continues to persist over generations, it involves inequality, beliefs and other economic and ideological standards, it is universal but variable, and it is also a â€Å"trait† of society. Social stratification doesn’t categorize certain individuals by their looks or popularity, but instead categorizes by different aspects such as the job they haveRead MoreThe Four Theories of Government Essay669 Words   |  3 Pagestheory, and social contract theory. The Force theory was when one person or group of people gained control of the area and forced others to submit to their rule. The evolutionary Rule basically said that the states would develop natur ally out of family clans, tribes, ect. The divine right theory said that the state was created by God and God gave people of royal birth the â€Å"divine right to rule†. The social contract theory was created by Thomas Hobbes and he believed that before the state people wereRead MorePoverty And The American Dream933 Words   |  4 Pageswealth. These 400 Americans are the Top 1%. While the Top 1% are living luxurious lives, the Bottom 99% is struggling to make ends meet. Inequality is nothing new to the United States. In fact, it is a serious problem for America’s Economy, Democracy and the Middle Class. Economic Inequality is the thing that makes the United States the Land of Opportunity to many immigrants. Many Immigrants relocate themselves and/or families for the purpose of experiencing â€Å"The American Dream†. The American Dream